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Writing

A working archive, organised by question rather than date.

Pieces are grouped by the themes I keep coming back to. If you want to dig into the library, you can see them all further down.

04 1 piece

Human flourishing through design

What it would mean to take flourishing as the goal of design, not problem-solving. Borrowing from positive psychology and trying to apply it to the world around us.

All pieces, by date 16 pieces · 2023 → 2026
Service ecosystems

From passive maps to active models: introducing the Universal Service Graph

Something has been irritating me about org charts for years. They show you who manages who, and that’s it. But that’s not how organisations…

March 2026 · 10 min
Capability & org

Designing for autonomy: Building capability that lasts

This is the final post in a series about building design capability that scales.

March 2026 · 14 min
Capability & org

Why ‘speaking the language of the business’ is both necessary and insufficient

This is the fifth post in a series about building design capability that scales. So far, I’ve looked at why insights don’t land, where…

February 2026 · 12 min
Capability & org

The shape of your teams: When structure fights purpose

This is the fourth in a series exploring design capability as a system. The previous posts looked at why scaling design is harder than it…

February 2026 · 19 min
Capability & org

Coordination exhaustion: Why the friction is draining your team

This is the third post in my series on design capability as a system. The first introduced a diagnostic framework; the second explored why…

February 2026 · 13 min
Research

Why your research disappears into the organisation

This is the second post in my series on design capability as a system. If you haven’t read the first, it introduces a framework for…

February 2026 · 7 min
AI adoption

Personas and Journeys in the age of AI

Like many industries, Service Design is having to rapidly evolve in the face of AI, both in the type of work that we do, and how we can use…

January 2026 · 18 min
Capability & org

Why growing your design team doesn’t grow your impact

Every January, I see design leaders put together similar plans for the year ahead. More Impact. More strategic influence. Happier Teams…

January 2026 · 12 min
Service ecosystems

Service Design Needs to Evolve. Here’s Where I Think It Should Go.

This post is about the future of Service Design, why I think the practice needs to evolve, and what we can practically do about it.

December 2025 · 14 min
Service ecosystems

Designing for Employee Experience vs. Customer Experience: Differences and Tips for Success

Through the lens of Service and Experience Design, designing for Employee Experience (EX) and Customer Experience (CX) may seem similar at…

November 2024 · 9 min
Futures

The Architect of Belief — A short story

The clear, crisp blue of the skies, the light rustling of tree leaves and the quiet hum of a drone sweeping by as it took pictures felt at…

August 2024 · 12 min
Service ecosystems

Affordances and beyond: Shaping Mental Models in a Digital World

When trying to design better experiences, services or organisations, it’s important that designers and the people we work with understand…

August 2024 · 14 min
Capability & org

Deceptive Patterns and Nudges in Organisational Design

Deceptive Patterns aren’t just for websites and services, it’s time we talk about how they appear in the organisations we design.

March 2024 · 11 min
AI adoption

GenAI in CX: Choosing when and where to use GenAI

Generative AI is the hot topic of the moment and it’s being talked about everywhere. Customer experience in particular is a big area for…

February 2024 · 11 min
Human flourishing

Designing to do and be better

Why I got into design, and why we should push to do more meaningful work

February 2024 · 5 min
Futures

Paths to the future we want: Using Speculative Design and Future Cones to change paths

Recently, I’ve had multiple conversations about how designers can help people better consider the long-term impact of the decisions they’re…

June 2023 · 9 min